You might remember that I did a series of posts on using social media last spring. I tried to hit the high points, and sites I thought were important to us as writers to be involved with. Social media expert and author Kristen Lamb has taken that same concept and turned it into an in-depth guide to the social media jungle that no writer can afford to be without, in my opinion. If you plan on selling books, no matter what route you choose to take, this is the all-in-one reference guide to establishing a consistent, usable social media presence that will be invaluable to your writing career.
If you’re one of those people who skips forwards, don’t skip this one. Author Bob Mayer shares his thoughts on what it takes to “rule” the publishing world, and why writers are reluctant to self-promote. He also admits surrender, which, if you know anything about Bob at all is a significant thing.
The first part of the book is all about why social media is important, why we’re resistant to it, and how to get over that. It’s also a crash-course in marketing, and how marketing online is different than traditional marketing methods. Even if you only read this part, it will give you the basis you need to create a solid social marketing campaign, and be confident doing so. This part alone is worth the price of the book.
The second part is about how to brand yourself across multiple platforms. It expands on how marketing online is different, and also how building your personal brand is different from what a large corporation would do. Kristen has written this book specifically for writers, so the specifics of building a writers brand is kept at the forefront throughout…another thing that makes this book uniquely valuable to our community.
The third section is all about where you need to establish a presence online, and exactly how to do that, step by step. Kristen takes you through how to create a blog, a Facebook page, a MySpace page and a Twitter account, what features you should be concerned with on all of them, and how to get them all set up and launched at the same time for optimum effect. She includes handy tips on how to make managing all of your accounts with ease, and how to manage your time while keeping up with the new platform you’ve just created.
Kristen’s conversational style is easy to follow and understand, her instructions clear and thorough. When you finish with this book, you’ll have a branded social media presence and the confidence to build it into the network you’ll need to help move your writing career forward. If you’re a writer, you need this book!
We Are Not Alone: The Writer’s Guide to Social Media is available now in ebook and print formats. Connect with Kristen through her web site at www.kristenlamb.org, where you’ll find links to all of her social media sites as well.
Kristen was kind enough to provide me with a review copy – but I’m ordering a signed print copy to have as a reference as well. In order to pass along this resource, I decided to purchase another signed copy to give away to one lucky commenter this week. All readers are eligible – if you live out of the U.S., I’ll find a way to get the book to you, so don’t be shy.
To enter the drawing, simply comment below and tell us what your least favorite part of social media is by Friday, July 23rd at midnight. I’ll draw the winner next weekend, and announce it on the blog next Monday (winner will also be notified by email – be sure your email address is entered into the comment form where it says “email”). Just FYI, comments take a few minutes to show up here. Good luck!