This will be the last post in my branding series. By now you’ve probably figured out my “secret”. No matter what platform(s) you’re on, be friendly, be supportive, and be real – the branding will take care of itself, and your new friends will *want* to support you and promote your work without your having to ask. It really is that simple, in my opinion. Wanna see if it works? Stick around – we’ll see if it helps me sell any books.
Facebook Tip Sheet
– Many people keep Facebook accounts for only friends/family. If there’s a link on a blog or web site, you can assume they mean for *you* to use it. If they want to keep it private, they won’t post a link. If you can’t find a link on the person’s blog/site, assume they wish to keep their account private. Let them invite you.
– To find “friends” on Facebook, use the “suggested friends” on the right side of the page, or follow links through blogs/web sites. If an author has a fan page, follow that instead.
– Use the “Networked Blogs” program to automatically update your Facebook page whenever your blog updates, and to follow other blogs through your page.
– Just like anywhere else, keep politics & religion to a minimum. You’re trying to make friends, not alienate people.
– Use Lists to organize your friends, and target status updates.
– Don’t lock your account down too much. Even though there’s more security on Facebook, assume that just like everywhere else on the ‘net, there really is no such thing as privacy. Act accordingly – if you wouldn’t say something in person, don’t say it online.
– Use a photo of yourself or your book cover as your icon…then people will know they have the right person when they find you in a search.
Do you have anything to add? Leave your tips in the comments. I hope this series has helped demystify social media a little, and made building a personal brand a little less intimidating.