Writer, Brand Thyself: Facebook Tip Sheet (Series Finale)

This will be the last post in my branding series. By now you’ve probably figured out my “secret”. No matter what platform(s) you’re on, be friendly, be supportive, and be real – the branding will take care of itself, and your new friends will *want* to support you and promote your work without your having to ask. It really is that simple, in my opinion. Wanna see if it works? Stick around – we’ll see if it helps me sell any books.

Facebook Tip Sheet

– Many people keep Facebook accounts for only friends/family. If there’s a link on a blog or web site, you can assume they mean for *you* to use it. If they want to keep it private, they won’t post a link. If you can’t find a link on the person’s blog/site, assume they wish to keep their account private. Let them invite you.

– To find “friends” on Facebook, use the “suggested friends” on the right side of the page, or follow links through blogs/web sites. If an author has a fan page, follow that instead.

– Use the “Networked Blogs” program to automatically update your Facebook page whenever your blog updates, and to follow other blogs through your page.

– Just like anywhere else, keep politics & religion to a minimum. You’re trying to make friends, not alienate people.

– Use Lists to organize your friends, and target status updates.

– Don’t lock your account down too much. Even though there’s more security on Facebook, assume that just like everywhere else on the ‘net, there really is no such thing as privacy. Act accordingly – if you wouldn’t say something in person, don’t say it online.

– Use a photo of yourself or your book cover as your icon…then people will know they have the right person when they find you in a search.

Do you have anything to add? Leave your tips in the comments. I hope this series has helped demystify social media a little, and made building a personal brand a little less intimidating.

12 comments on “Writer, Brand Thyself: Facebook Tip Sheet (Series Finale)

  1. Erica

    Jamie – I’ve enjoyed this series! Thank you for sharing your knowledge with us ;o) I have nothing to add – you sum it up nicely!

  2. Meg

    I agree with the Facebook. Mine’s totally just friends and family. I don’t need potential agents or readers seeing my mom in laws gushing wall post about how proud she is of me and my husband for moving into a house….

    She hasn’t actually posted that, but similar stuff. And with all those games and stuff on Facebook, it takes away from the actual social interaction part unless you sit and block each and every one.

    I’ve loved this series! Thank you for doing it.

  3. Dolly

    Hi Jamie,

    I loved this series. Now you will have to think of another wonderful series to start 😉

  4. Carol

    You’re wearing me down, Jamie. I’ll be on Facebook soon. 😉

    I’ve really enjoyed this series and can’t wait to see what your next one is.

  5. Tawna Fenske

    My agent dragged me kicking and screaming into Twitter & blogging, but people keep telling me I should give Facebook a shot. Maybe eventually, but I know I don’t hae the bandwidth for it right now. Thanks for the tips though! Good to know what I should be doing when I eventually get there!


  6. Jamie D.

    You’re welcome, Erica. Like you need my help – Miss Social.   Thanks for reading…

  7. Jamie D.

    LOL – Family can be…exuberant, can’t they? Luckily my family is pretty tame, and keep the gushing offline. But they know I use it for professional contacts as well as personal too.

    With Facebook, most people consider the games as *part* of the social interaction – and I do occasionally play them and send people things to participate in that. I do block them in my news feed though – otherwise I’d be overwhelmed.

    You’re most welcome – thanks for reading.

  8. Jamie D.

    One step ahead of you, Dolly – though the next series will be geared more toward the reader side of things… it starts next Wednesday.

  9. Jamie D.

    Thanks Carol! And I can’t wait until you’re on Facebook…’cause I’m evil like that. LOL

  10. Jamie D.

    I’m glad she (he?) did…your blog is one of the highlights of my week, and even your tweets are hilarious.   And now I know to look for your books too, so it’s working as far as promotion goes…

    Facebook doesn’t take much bandwidth, as long as you stay out of the games. No more than loading a blog, anyways. When you eventually work your way over there, look me up!

  11. Medeia Sharif

    Great tips. Right now I don’t have categories or lists, but I’d like to take the time out to create them. My pictures and posts are general and innocuous, but I’d still like that separation.

  12. Jamie D.

    Thanks Medeia – glad you liked ’em. It takes a little while to get them set up, but they really do help keep things organized. Just in case.